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More often than not, companies and individuals end up paying for what is essentially a free service. Many services online are free at the point of usage although this information needs to be understood (See small print).
Advertising your website is no different. You should be able to access free advertising and listings for free. Many companies register their business interests online with a variety of Business Directories which offers a range of services. These directories can be universally open to any business or in some cases, these are specific trade only directory such as UK Locksmiths register or it’s sister site US Locksmith register. Other demands payments for extra services such as Yellow Pages and Yelp while others offer a similar service completely free like LocalTips.Net . these registrations can help to promote your site as well as social media blogs and other avenues.
When registering your interests on a site it's important to understand what is required of you in terms of information and expense. For example, Yelp would let you add your information for free but later on you should expect calls from a team of salespeople who would offer you extra services with some very pushy techniques.
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